The devil is in the details when you speak about Helmut Lang. Growing up in rural Austria, the designer stays true to his roots by using everyday utilitarian garbs as his canvas. Revolutionizing the world of minimal design, Helmut takes pieces everyone can find in their closets such as parkas or denim and brings them to life with details like internal back straps or strokes of rubber paint. Simultaneously unconventional and traditional, this archive fashion staple continues to provide timeless pieces that can live in your wardrobe for years to come.

You think those runway sets build themselves?